The festive season is upon us and the excitement towards the end of the year is ramping up. During this time of the year, people have lots of fun and celebrate with friends and loved ones and there has been an increased loss of life during the same season. As usual, Delta Corporation Limited took it upon itself to remind the public about the importance of responsible drinking and preserving lives, which is true to its motto: Brighter together.

At All Things Coms (ATC) we are super excited to have been chosen to work on a refreshingly new Designated Driver campaign. This was a great brief to work on and ATC came up with the campaign idea “Cheers to Designated Drivers”. Upon presentation to the Client, it was one of those love at the first sight campaigns.

“It’s always amazing seeing these ideas come to life,” says Cathy Omoregie, our Chief  Operating Officer for All Things Coms (ATC) when commenting about the masterpiece which has recently been launched by Delta Beverages. The campaign has radio adverts, print and digital assets which are currently flighting.

ATC was founded at the onset of Covid-19 and has so far been working with First Capital Bank (FCB) formerly Barclays Bank of Zimbabwe, the Institute of African Knowledge and Delta Corporation is a big welcome to the family.